Amazon cover image
Image from Amazon.com
Image from Google Jackets

Mobile marketing : fundamentals and strategy / Kaan Varnali ; Aysegul Toker ; Cengiz Yilmaz

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2011.Description: xii, 163 p. : ill. ; 22 cmISBN:
  • 9780071332507
  • 0071332502
Subject(s): DDC classification:
  • 658.872 22 VAR/M
LOC classification:
  • HF5415.1265 .V367 2011
Contents:
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books MES KC LIBRARY Management Management 658.872 VAR/M (Browse shelf(Opens below)) Available GL53R4 37740

Includes bibliographical references and index.

Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.

There are no comments on this title.

to post a comment.

Powered by Koha