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Mobile marketing : fundamentals and strategy / Kaan Varnali ; Aysegul Toker ; Cengiz Yilmaz
Material type:
TextPublication details: New York : McGraw-Hill, c2011.Description: xii, 163 p. : ill. ; 22 cmISBN: - 9780071332507
- 0071332502
- 658.872 22 VAR/M
- HF5415.1265 .V367 2011
Contents:
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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MES KC LIBRARY Management | Management | 658.872 VAR/M (Browse shelf(Opens below)) | Available | GL53R4 | 37740 |
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| 658.872 CHA/E E-business & e-commerce management : strategy, implementation and practice / | 658.872 GUP/D Digital Marketing / | 658.872 GUP/D Digital Marketing / | 658.872 VAR/M Mobile marketing : | 659 BAN/M Media Speaks Management Matters / | 659.1 BEL/A Advertising and promotion : an integrated marketing communications perspective / | 659.1 BEL/A Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographical references and index.
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
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