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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN: - 9780070473812
- 0070473811
- 658.834 20 LOU/C
- HF5415.32 .L677 1993
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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MES KC LIBRARY Management | Management | 658.834 LOU/C (Browse shelf(Opens below)) | Available | GL53R4 | 37762 |
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| 658.83 MAL/M Marketing research : an applied orientation / | 658.83 MAL/M Marketing research : an applied orientation / | 658.83 SIL/E The essentials of marketing research / | 658.834 LOU/C Consumer behavior : | 658.834 OSH/C CONSUMER BEHAVIOR perspectives, findings, explanations / | 658.8342 JAI/C Changing consumer behavior / | 658.8342 KAP/C Consumer Behaviour Text And Cases / |
Includes bibliographical references (p. 733-782) and index.
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