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The essentials of marketing research / Lawrence S. Silver

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, 2013.Edition: 3rd edDescription: x, 362 p. : ill. ; 27 cmISBN:
  • 9780415899284 (pbk.)
Subject(s): DDC classification:
  • 658.83 23 SIL/E
LOC classification:
  • HF5415.2 .W74 2013
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Item type Current library Collection Call number Status Notes Date due Barcode
Books Books MES KC LIBRARY Management Management 658.83 SIL/E (Browse shelf(Opens below)) Available GL53R4 37765

Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.

Includes bibliographical references and index.

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