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The essentials of marketing research / Lawrence S. Silver
Material type:
TextPublication details: New York : Routledge, 2013.Edition: 3rd edDescription: x, 362 p. : ill. ; 27 cmISBN: - 9780415899284 (pbk.)
- 658.83 23 SIL/E
- HF5415.2 .W74 2013
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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MES KC LIBRARY Management | Management | 658.83 SIL/E (Browse shelf(Opens below)) | Available | GL53R4 | 37765 |
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| 658.83 MAL/M Marketing research : an applied orientation / | 658.83 MAL/M Marketing research : an applied orientation / | 658.83 MAL/M Marketing research : an applied orientation / | 658.83 SIL/E The essentials of marketing research / | 658.834 LOU/C Consumer behavior : | 658.834 OSH/C CONSUMER BEHAVIOR perspectives, findings, explanations / | 658.8342 JAI/C Changing consumer behavior / |
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Includes bibliographical references and index.
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