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Rural marketing / Pradeep Kashyap ; [foreword by Jagdish N. Sheth].

By: Material type: TextTextPublication details: Delhi : Pearson Education, 2012.Edition: 2nd edDescription: xxv, 301 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9788131760352
Subject(s): DDC classification:
  • 658.8 KAS/R
LOC classification:
  • HD2346.I5 K37 2012
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books MES KC LIBRARY Management Management 658.8 KAS/R (Browse shelf(Opens below)) Available GL53R2 37773
Browsing MES KC LIBRARY shelves, Shelving location: Management, Collection: Management Close shelf browser (Hides shelf browser)
658.8 GUP/M Marketing Management / 658.8 GUP/M Marketing Management / 658.8 GUP/M Marketing Of Services / 658.8 KAS/R Rural marketing / 658.8 KAS/R Rural marketing / 658.8 KOT/M Marketing management : 658.8 KOT/M Marketing management :

Accompanied by: 1 CD-ROM containing video cases amd data tables.

Includes statistical tables.

Includes bibliographical references (p. 293-295) and indexes.

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