TextPublication details: Delhi : Pearson Education, 2012.Edition: 2nd edDescription: xxv, 301 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: | Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books
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MES KC LIBRARY Management | Management | 658.8 KAS/R (Browse shelf(Opens below)) | Available | GL53R2 | 37773 |
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| 658.8 GUP/M Marketing Management / | 658.8 GUP/M Marketing Management / | 658.8 GUP/M Marketing Of Services / | 658.8 KAS/R Rural marketing / | 658.8 KAS/R Rural marketing / | 658.8 KOT/M Marketing management : | 658.8 KOT/M Marketing management : |
Accompanied by: 1 CD-ROM containing video cases amd data tables.
Includes statistical tables.
Includes bibliographical references (p. 293-295) and indexes.
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