Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 9th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001. 
 - xxxi, 785, [53] p. :  col. ill. ;  28 cm. +  1 computer optical disc (4 3/4 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788120318397 8120318390 
<br/><br/><label>LCCN: </label>00027875  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/P