Marketing research
an applied orientation
Malhotra, Naresh K.
creator
author.
text
bibliography
nyu
2019
2010
Seventh Edition.
monographic
eng
xxxii, 955 pages ; 29 cm
Naresh K. Malhotra, Georgia Institute of Technology.
Revised edition of the author's Marketing research, c2010.
Includes bibliographical references (pages 781-823) and index.
Marketing research
Marketing research
Methodology
HF5415.2 .M29 2019
658.83 MAL/M
9789353433291
9780134734842
013473484X
2017045383
DLC
171103
20221010123124.0
20127682
eng