@book{41648,
	author = {Belch, George E. and Belch, Michael A.,},
	title = {Advertising and promotion :},
	publisher = {McGraw-Hill Education,},
	year = {2020.},
	address = {New York :},
	edition = {12e},
	note = {Revised edition of the authors' Advertising and promotion, [2018]}
}