Pillai, R S N <br/><br/>
Modern Marketing:  principles and practices / 
R S N Pillai, Bagavathi 
 - 4th ed. 
 - Noida:  S Chand,  2023. 
 - 564 pages 
<br/><br/><label>ISBN: </label>9788121916974 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL/M