Laudon, Kenneth C., 1944-

E-commerce : business. technology. society. / Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc. - Seventeenth edition. - 910pages

Includes bibliographical references and index.

"E-commerce: business.technology.society 17th Edition provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy"--

9789356060647

2022034975


Electronic commerce.
Internet marketing.
Information technology.

HF5548.32 / .L38 2024

658.872 / LAU/E