01012cam a2200265 i 450000100090000000300040000900500170001300800410003001000170007102000180008802000280010604000280013404200080016205000260017008200210019610000320021724502320024925000180048126400470049930000500054650400510059665000270064770000310067470000410070517595494OSt20230823110238.0130118s2014    nyua     b    001 0 eng    a  2012049765  a9781259060762  a0078028981 (alk. paper)  aDLCbengcDLCerdadDLC  apcc00aHF5415.13b.M369 201400a658.8223bPER/B1 aPerreault, William D.,cJr.10aBasic marketing :ba marketing strategy planning approach /cWilliam D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.  a19th edition. 1aNew York, NY :bMcGraw-Hill Irwin,c[2014]  axl, 726 pages :bcolor illustrations ;c29 cm  aIncludes bibliographical references and index. 0aMarketingxManagement.1 aCannon, Joseph P.,cPh. D.1 aMcCarthy, E. Jeromeq(Edmund Jerome)