01126cam a2200289 i 4500 17595494 OSt 20230823110238.0 130118s2014 nyua b 001 0 eng 2012049765 9781259060762 0078028981 (alk. paper) DLC eng DLC rda DLC pcc HF5415.13 .M369 2014 658.8 23 PER/B Perreault, William D., Jr. 9343 Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University. 19th edition. New York, NY : McGraw-Hill Irwin, [2014] xl, 726 pages : color illustrations ; 29 cm Includes bibliographical references and index. Marketing Management. Cannon, Joseph P., Ph. D. McCarthy, E. Jerome (Edmund Jerome) ddc BK 658.8 PER/B 658.8 PER/B 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2023-08-24 0 658.8 PER/B 42164 2023-08-24 11:58:12 1 895.00 2023-08-24 BK GL53R3 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2023-08-24 0 658.8 PER/B 42165 2023-08-24 11:58:12 2 895.00 2023-08-24 BK GL53R3 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2023-08-24 0 658.8 PER/B 42166 2023-08-24 11:58:12 3 895.00 2023-08-24 BK GL53R3 41961 41961