Basic marketing
a marketing strategy planning approach
Perreault, William D.
Jr
creator
Cannon, Joseph P.
Ph. D
McCarthy, E. Jerome (Edmund Jerome)
text
bibliography
nyu
2014
19th edition.
monographic
eng
xl, 726 pages : color illustrations ; 29 cm
William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
Includes bibliographical references and index.
Marketing
Management
HF5415.13 .M369 2014
658.8 PER/B
9781259060762
0078028981 (alk. paper)
2012049765
DLC
130118
20230823110238.0
17595494
eng