Kotler, Philip Principles of marketing / Philip Kotler, Gary Armstrong. - Seventeenth edition. - 701 pages ; 29 cm ISBN: 9789352865611 013449251X LCCN: 2016022842 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .K636 2018 Dewey Class. No.: 658.8 / KOT/P