01646cam a22003494a 4500 16665224 OSt 20230825154819.0 110224s2011 enkab b 001 0 eng 2011007808 015757583 Uk 9789332511170 0273752014 (pbk.) (OCoLC)ocn704121225 DLC DLC YDX YDXCP CDX BWK UKMGB XVF BWX DLC pcc HF5548.32 .C472 2011 658.872 CHA/E Chaffey, Dave, 1963- 9345 E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey. E-business and e-commerce management 5th ed. Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011. xxxi, 733 p. : col. ill., col. map ; 27 cm. Includes bibliographical references and index. Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization. Electronic commerce. Business enterprises Computer networks. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 658.877 CHA/E 658.877 CHA/E 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2023-08-25 0 658.872 CHA/E 42200 2023-08-25 15:49:02 1000.00 2023-08-25 BK GL53R4 41991 41991