E-business & e-commerce management
strategy, implementation and practice
E-business and e-commerce management
Chaffey, Dave
1963-
creator
text
bibliography
enk
Harlow, England
New York
Pearson/Financial Times Prentice Hall
2011
5th ed.
monographic
eng
xxxi, 733 p. : col. ill., col. map ; 27 cm.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
Dave Chaffey.
Includes bibliographical references and index.
Electronic commerce
Business enterprises
Computer networks
HF5548.32 .C472 2011
658.872 CHA/E
9789332511170
0273752014 (pbk.)
2011007808
DLC
110224
20230825154819.0
16665224