a competitive advantage approach David, Fred R creator author. David, Forest R. author. text bibliography mau 2017 Sixteenth edition. monographic eng

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433 pages ; 28 cm Preface -- Acknowledgments -- About the authors -- Overview of strategic -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Strategic-management case analysis -- Glossary -- Name index -- Subject index. Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant. Includes bibliographical references and indexes. Strategic planning Strategic planning Case studies HD30.28 .D3785 2017 658.4012 DAV/S 9789353062835 2015040364 DLC 151113 20230826121540.0 18855933 eng