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  <titleInfo>
    <title>Rural marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kashyap, Pradeep</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ii</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Delhi</placeTerm>
    </place>
    <publisher>Pearson Education</publisher>
    <dateIssued>2023</dateIssued>
    <dateIssued encoding="marc">2012</dateIssued>
    <edition>4th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>331 p. : ill. ; 28 cm. +</extent>
  </physicalDescription>
  <note type="statement of responsibility">Pradeep Kashyap ; [foreword by Jagdish N. Sheth].</note>
  <note>Includes statistical tables.</note>
  <note>Includes bibliographical references (p. 293-295) and indexes.</note>
  <subject>
    <geographicCode authority="marcgac">a-ii---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Small business marketing</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Target marketing</topic>
    <geographic>India</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Rural industries</topic>
    <geographic>India</geographic>
  </subject>
  <classification authority="lcc">HD2346.I5 K37 2012</classification>
  <classification authority="ddc">658.8 KAS/R</classification>
  <identifier type="isbn">9789356063150</identifier>
  <identifier type="lccn">2012337056</identifier>
  <identifier type="stock number">Library of Congress -- New Delhi Overseas Office</identifier>
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