02317cam a2200325 i 450000100090000000300040000900500170001300800410003001000170007102000250008802000250011302000250013804000280016304200080019105000250019908200190022424501310024325000200037426400700039430000470046433600260051133700280053733800270056550400510059252010970064365000370174065000160177770000340179377601640182722303544OSt20230908131315.0211108s2022    enka     b    001 0 eng    a  2021055107  a9781032020709q(hbk)  a9781032020723q(pbk)  z9781003181736q(ebk)  aDLCbengerdacDLCdDLC  apcc00aPN1991.75b.M26 202200a791.443bAHE/M00aMaking radio and podcasts :ba practical guide to working in today's radio and audio industries /cedited by Steve Ahern, OAM.  aFourth edition. 1aLondon ;aNew York :bFocal Press Taylor & Francis Group,c[2022]  axviii, 319 pages :billustrations ;c24 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  a"Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make good programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries"--cProvided by publisher. 0aRadioxProduction and direction. 0aPodcasting.1 aAhern, Steve,d1959-eeditor.08iOnline version:tMaking radio and podcastsbFourth edition.dLondon ; New York, NY : Focal Press, Taylor & Francis Group, 2022z9781003181736w(DLC) 2021055108