02636cam a2200373 i 4500 22303544 OSt 20230908131315.0 211108s2022 enka b 001 0 eng 2021055107 9781032020709 (hbk) 9781032020723 (pbk) 9781003181736 (ebk) DLC eng rda DLC DLC pcc PN1991.75 .M26 2022 791.443 AHE/M Making radio and podcasts : a practical guide to working in today's radio and audio industries / edited by Steve Ahern, OAM. Fourth edition. London ; New York : Focal Press Taylor & Francis Group, [2022] xviii, 319 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make good programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries"-- Provided by publisher. Radio Production and direction. Podcasting. Ahern, Steve, 1959- editor. 9452 Online version: Making radio and podcasts Fourth edition. London ; New York, NY : Focal Press, Taylor & Francis Group, 2022 9781003181736 (DLC) 2021055108 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 791.443 AHE/M 791.443 AHE/M 0 0 ddc 0 0 JOURNALISM MES MES JOURNALISM 2023-09-08 2 2 791.443 AHE/M 42382 2026-01-16 15:09:52 2026-01-06 3576.12 2023-09-08 BK U3R1 42159 42159