a practical guide to working in today's radio and audio industries Ahern, Steve 1959- editor. text bibliography enk 2022 Fourth edition. monographic eng

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xviii, 319 pages : illustrations ; 24 cm "Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make good programs in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries"-- edited by Steve Ahern, OAM. Includes bibliographical references and index. Radio Production and direction Podcasting PN1991.75 .M26 2022 791.443 AHE/M London ; New York, NY : Focal Press, Taylor & Francis Group, 2022 Fourth edition. (DLC) 2021055108 9781032020709 9781032020723 2021055107 DLC 211108 20230908131315.0 22303544 eng