Schiffman, Leon G. creator author. Wisenblit, Joseph author. text bibliography nyu 2019 Twelfth edition. monographic eng

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xxix, 667 pages ; Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. Includes bibliographical references (pages 405-431) and index. Consumer behavior Motivation research (Marketing) HF5415.32 .S35 2019 658.8342 SCH/C 9789353069834 2017037515 DLC 170922 20250610100611.0 20025712 eng