01239cam a2200325 i 4500 20810968 OSt 20250610101823.0 190116s2020 njua bb 001 0 eng 2018059892 9789353946135 9780134892498 (pbk.) 0134892496 (pbk.) DLC eng DLC rda DLC pcc HD69.B7 K45 2020 658.827 KEL/S Keller, Kevin Lane, 1956- author. 1283 Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh. Fifth edition. Hoboken, NJ : Pearson, [2020] xxx, 642 pages; illustrations (chiefly color); 29 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Brand name products Management. Swaminathan, Vanitha, author. ddc BK 658.827 KEL/S 658.827 KEL/S 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 658.827 KEL/S 45772 2025-06-10 10:17:38 1 2025-06-10 BK GL53R3 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 658.827 KEL/S 45773 2025-06-10 10:17:38 2 2025-06-10 BK GL53R3 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 658.827 KEL/S 45774 2025-06-10 10:17:38 3 2025-06-10 BK GL53R3 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 658.827 KEL/S 45775 2025-06-10 10:17:38 4 2025-06-10 BK GL53R3 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 658.827 KEL/S 45776 2025-06-10 10:17:38 5 2025-06-10 BK GL53R3 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 658.827 KEL/S 45777 2025-06-10 10:17:38 6 2025-06-10 BK GL53R3 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 658.827 KEL/S 45778 2025-06-10 10:17:38 7 2025-06-10 BK GL53R3 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 658.827 KEL/S 45779 2025-06-10 10:17:38 8 2025-06-10 BK GL53R3 44487 44487