Strategic brand management
building, measuring, and managing brand equity
Keller, Kevin Lane
1956-
creator
author.
Swaminathan, Vanitha
author.
text
bibliography
nju
2020
Fifth edition.
monographic
eng
xxx, 642 pages; illustrations (chiefly color); 29 cm
Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.
Includes bibliographical references and index.
Brand name products
Management
HD69.B7 K45 2020
658.827 KEL/S
9789353946135
9780134892498
0134892496
2018059892
DLC
190116
20250610101823.0
20810968
eng