02202cam a22003978i 450000100090000000300040000900500170001300600190003000700150004900800410006401000170010502000180012202000270014002000310016704000230019804200080022105000110022908200170024010000550025724501530031225000080046525000270047326300090050026400460050930000140055550000700056950000200063952007380065952100360139758801030143365000170153665000210155365000320157470000320160677601660163821269947OSt20250610102353.0m    |o  d |      cr |||||||||||191021s2020    nyu    jo     001 0 eng    a  2019044780  a9789354600807  a9781260796452q(ebook)  z9781260259315q(hardcover)  aDLCbengcDLCerda  apcc00aHF582300a659.1bBEL/A1 aBelch, George E.q(George Edward),d1951-eauthor.10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge Belch & Michael Belch, Both of San Diego State University.  a12e  aSpecial Indian Edition  a2001 1aNew York :bMcGraw-Hill Education,c2020.  a712 pages  aRevised edition of the authors' Advertising and promotion, [2018]  aIncludes index.  a"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--cProvided by publisher.  aAges 18+bMcGraw-Hill Education  aDescription based on print version record and CIP data provided by publisher; resource not viewed. 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.,eauthor.08iPrint version:aBelch, George E. (George Edward), 1951-tAdvertising and promotionb12edNew York : McGraw-Hill Education, 2020.z9781260259315w(DLC) 2019044779