02316cam a22004218i 4500 21269947 OSt 20250610102353.0 m |o d | cr ||||||||||| 191021s2020 nyu jo 001 0 eng 2019044780 9789354600807 9781260796452 (ebook) 9781260259315 (hardcover) DLC eng DLC rda pcc HF5823 659.1 BEL/A Belch, George E. (George Edward), 1951- author. 9198 Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University. 12e Special Indian Edition 2001 New York : McGraw-Hill Education, 2020. 712 pages Revised edition of the authors' Advertising and promotion, [2018] Includes index. "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher. Ages 18+ McGraw-Hill Education Description based on print version record and CIP data provided by publisher; resource not viewed. Advertising. Sales promotion. Communication in marketing. Belch, Michael A., author. Print version: Belch, George E. (George Edward), 1951- Advertising and promotion 12e New York : McGraw-Hill Education, 2020. 9781260259315 (DLC) 2019044779 ddc BK 659.1 BEL/A 659.1 BEL/A 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 659.1 BEL/A 45789 2025-06-10 10:22:33 1 2025-06-10 BK GL53R4 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 659.1 BEL/A 45790 2025-06-10 10:22:33 2 2025-06-10 BK GL53R4 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 659.1 BEL/A 45791 2025-06-10 10:22:33 3 2025-06-10 BK GL53R4 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 659.1 BEL/A 45792 2025-06-10 10:22:33 4 2025-06-10 BK GL53R4 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 659.1 BEL/A 45793 2025-06-10 10:22:33 5 2025-06-10 BK GL53R4 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 659.1 BEL/A 45794 2025-06-10 10:22:33 6 2025-06-10 BK GL53R4 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 659.1 BEL/A 46030 2025-06-10 10:22:33 7 2025-06-10 BK GL53R4 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 659.1 BEL/A 46031 2025-06-10 10:22:33 8 2025-06-10 BK GL53R4 44489 44489