an integrated marketing communications perspective Belch, George E. (George Edward) 1951- creator author. Belch, Michael A. author. text nyu 2020 12e Special Indian Edition monographic eng 712 pages "THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Ages 18+ McGraw-Hill Education juvenile George Belch & Michael Belch, Both of San Diego State University. Revised edition of the authors' Advertising and promotion, [2018] Includes index. Advertising Sales promotion Communication in marketing HF5823 659.1 BEL/A Belch, George E. (George Edward), 1951- New York : McGraw-Hill Education, 2020. 12e (DLC) 2019044779 9789354600807 9781260796452 2019044780 DLC 191021 20250610102353.0 21269947 eng