Rothaermel, Frank T. creator author. text bibliography nyu 2021 Fifth edition. monographic eng 544 pages "Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- juvenile Frank T. Rothaermel. Includes bibliographical references and index. Strategic planning Management HD30.28 658.4012 ROT/S Rothaermel, Frank T.. New York, NY : McGraw-Hill Education, 2021. Fifth edition. (DLC) 2019046436 9789355324948 2019046437 DLC 191010 20250610103146.0 21240978 eng