an international guide to principles and practice Ennew, Christine creator author. Waite, Nigel author. Waite, Róisín author. text bibliography nyu 2017 Third Edition. monographic eng 591 pages Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility. Christine Ennew, Nigel Waite and Róisín Waite. Revised edition of Financial services marketing, 2013. Includes bibliographical references and index. Financial services industry Marketing HG173 332.10688 ENN/F Ennew, Christine, author. New York : Routledge, [2018] 3 Edition. (DLC) 2017015301 9781032038124 9781315543765 9781138684522 2017016558 DLC 170404 20250610132203.0 19584267 eng