@book{44559,
	author = {Velayudhan, Sanal Kumar,},
	title = {Rural marketing :},
	publisher = {Response,},
	year = {2007.},
	address = {Los Angeles ;},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0724/2007032916.html}
}