01650cam a2200337 a 4500 14957705 OSt 20250611113613.0 070808s2007 caua b 000 0 eng 2007032916 9780761935889 0761935886 (hard back) (OCoLC)ocn163625360 DLC DLC BWKUK BAKER BTCTA AGL YDXCP DKAGE OCLCQ SINLB DLC a-ii--- HF5415.12.I5 V45 2007 HF5415.12.I5 V45 2007 658.8 KUM/R Velayudhan, Sanal Kumar, 1955- 10554 Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. 2nd ed. Los Angeles ; London : Response, 2007. 249 p. : ill. ; 22 cm. Includes bibliographical references (p. [242]-249). Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. Marketing India. Consumer behavior India. India Rural conditions. Table of contents only http://www.loc.gov/catdir/toc/ecip0724/2007032916.html ddc BK 658.8 KUM/R 658.8 KUM/R 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 658.8 KUM/R 45987 2025-06-10 13:46:29 2025-06-10 BK GL53R3 44559 44559