targeting the non-urban consumer Velayudhan, Sanal Kumar 1955- creator text bibliography cau Los Angeles London Response 2007 2nd ed. monographic eng

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249 p. : ill. ; 22 cm. Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. Sanal Kumar Velayudhan. Includes bibliographical references (p. [242]-249). a-ii--- Marketing India Consumer behavior India India Rural conditions HF5415.12.I5 V45 2007 658.8 KUM/R 9780761935889 0761935886 (hard back) 2007032916 http://www.loc.gov/catdir/toc/ecip0724/2007032916.html http://www.loc.gov/catdir/toc/ecip0724/2007032916.html DLC 070808 20250611113613.0 14957705