Aaker, David A. <br/><br/>
Strategic market management /  An Indian Adaptation 
by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University. 
 - Eleventh edition. 
 - ix, 309 pages ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789354243387 
<br/><br/><label>LCCN: </label>2017029437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A23 2017 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK/S