01262cam a2200301 i 450000100090000000300040000900500170001300800410003001000170007102000180008804000280010604200080013405000250014208200170016710000290018424502760021325000220048926400340051130000270054533600260057233700280059833800270062650400510065365000270070465000240073170000330075577601720078819783984OSt20250528102741.0170713s2018    nju      b    001 0 eng    a  2017029437  a9789354243387  aDLCbengerdacDLCdDLC  apcc00aHF5415.13b.A23 201700a658.8bAAK/S1 aAaker, David A.eauthor.10aStrategic market management /cby David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University.bAn Indian Adaptation  aEleventh edition. 1aHoboken, NJ :bWiley,c[2018]  aix, 309 pages ;c23 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index. 0aMarketingxManagement. 0aStrategic planning.1 aMoorman, Christine,eauthor.08iOnline version:aAaker, David A., author.tStrategic market managementbEleventh edition.dHoboken, NJ : John Wiley & Sons, Inc., 2017z9781119392224w(DLC) 2017034381