01377cam a2200325 i 4500 19783984 OSt 20250528102741.0 170713s2018 nju b 001 0 eng 2017029437 9789354243387 DLC eng rda DLC DLC pcc HF5415.13 .A23 2017 658.8 AAK/S Aaker, David A. author. 10540 Strategic market management / by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University. An Indian Adaptation Eleventh edition. Hoboken, NJ : Wiley, [2018] ix, 309 pages ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Marketing Management. Strategic planning. Moorman, Christine, author. Online version: Aaker, David A., author. Strategic market management Eleventh edition. Hoboken, NJ : John Wiley & Sons, Inc., 2017 9781119392224 (DLC) 2017034381 ddc BK 658.8 AAK/S 658.8 AAK/S 0 0 ddc 0 0 MANAGEMENT MES MES MANAGEMENT 2025-06-10 0 658.8 AAK/S 46009 2025-06-10 14:17:10 2025-06-10 BK GL53R2 44581 44581