01760cam a22002535i 45000010009000000050017000090080041000260100017000670200026000840200027001100350013001370400023001500420008001730820012001811000023001932450072002162630009002882640045002973360026003423370028003683380027003965201010004238560073014332180993720260606140844.0201124s2021    cau           000 0 eng    a  2020950790  z9789353887100q(epub)  z9789353887117q(ebook)  a21809937  aDLCbengerdacDLC  apcc  a658.8721 aKumar, V,eauthor.10aIntelligent marketing :bemploying new-age technologies /cV Kumar.  a2112 1aThousand Oaks :bSAGE Publishing,c2021.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  a"Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community. Dr V. Kumar has consistently done breakthrough research at the forefront of technology, typically in collaboration with industry partners. He leads again with this book that is the field's first attempt to get arms around the whole of 'new-age technology'. Professor Leigh McAlister, Ed and Molly Smith Chair in Business Administration, The University of Texas at Austin, USA"--cProvided by publisher.  uhttps://sk.sagepub.com/books/intelligent-marketingyRead SAGE E-Book