01905cam a22003015i 4500 21809937 20260606140844.0 201124s2021 cau 000 0 eng 2020950790 9789353887100 (epub) 9789353887117 (ebook) 21809937 DLC eng rda DLC pcc 658.872 Kumar, V, author. Intelligent marketing : employing new-age technologies / V Kumar. 2112 Thousand Oaks : SAGE Publishing, 2021. text txt rdacontent unmediated n rdamedia volume nc rdacarrier "Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community. Dr V. Kumar has consistently done breakthrough research at the forefront of technology, typically in collaboration with industry partners. He leads again with this book that is the field's first attempt to get arms around the whole of 'new-age technology'. Professor Leigh McAlister, Ed and Molly Smith Chair in Business Administration, The University of Texas at Austin, USA"-- Provided by publisher. https://sk.sagepub.com/books/intelligent-marketing Read SAGE E-Book 0 ibc orignew 2 epcn 20 y-gencatlg ddc EBOOK 0 0 ddc 0 0 EBOOK MES MES OR 2026-06-06 0 658.872 2026-06-06 14:09:33 https://sk.sagepub.com/books/intelligent-marketing 2026-06-06 EBOOK 44743 44743