02243cam a22003135i 4500 21882934 20260606141446.0 210128s2021 cau 000 0 eng 2021931615 9789353887537 (paperback) 9789353887544 (epub) 9789353887551 (ebook) 21882934 DLC eng rda DLC pcc 658.8342 Gupta, Seema, author. How people buy online : the psychology behind consumer behaviour / Seema Gupta. 2102 Thousand Oaks : SAGE Publishing, 2021. text txt rdacontent unmediated n rdamedia volume nc rdacarrier "Marketers have long debated on what governs the buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions rather than the neocortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace? How People Buy Online proves that this is indeed possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes it an absorbing read. 'Truly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in their daily lives. The chapters on perceived risk and perception are outstanding'. Jagdish N. Sheth, Charles Kellstadt Professor of Business, Emory University, Atlanta Seema Gupta is a consultant, trainer, blogger and speaker in the area of digital marketing, and Associate Professor at IIM Bangalore"-- Provided by publisher. https://sk.sagepub.com/books/how-people-buy-online Read SAGE E-Book 0 ibc orignew 2 epcn 20 y-gencatlg ddc EBOOK 0 0 ddc 0 0 EBOOK MES MES OR 2026-06-06 0 658.8342 2026-06-06 14:15:27 https://sk.sagepub.com/books/how-people-buy-online 2026-06-06 EBOOK 44744 44744