<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01940nam a22003255i 4500</leader>
  <controlfield tag="001">22081822</controlfield>
  <controlfield tag="005">20260606143422.0</controlfield>
  <controlfield tag="008">210616s2021    cau           000 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2021941155</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789391138745</subfield>
    <subfield code="q">(paperback)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="z">9789391138752</subfield>
    <subfield code="q">(epub)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="z">9789391138769</subfield>
    <subfield code="q">(ebook)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">22081822</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="c">DLC</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
    <subfield code="a">pcc</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.4063</subfield>
  </datafield>
  <datafield tag="110" ind1="2" ind2=" ">
    <subfield code="a">SAGE Publications India Pvt. Ltd (Thousand Oaks, California),</subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Ideate, brainstorm, create :</subfield>
    <subfield code="b">sharpen your creative edge /</subfield>
    <subfield code="c">SAGE Publications India Pvt. Ltd.</subfield>
  </datafield>
  <datafield tag="263" ind1=" " ind2=" ">
    <subfield code="a">2107</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">Thousand Oaks :</subfield>
    <subfield code="b">SAGE Publishing,</subfield>
    <subfield code="c">2021.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">text</subfield>
    <subfield code="b">txt</subfield>
    <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">unmediated</subfield>
    <subfield code="b">n</subfield>
    <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">volume</subfield>
    <subfield code="b">nc</subfield>
    <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="490" ind1="0" ind2=" ">
    <subfield code="a">Sage back to basics</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">"Creativity is the heart of innovation and the soft skill that makes us better and smarter than our fellow nemesis-Artificial Intelligence. The book is the retelling of ideation, brainstorming, creativity tips and best practices which if used judiciously can work wonders for business professionals. Ideate, Brainstorm, Create is for all practitioners who are looking to grow their talent and skills to be remarkable in their daily jobs. SAGE Back to Basics is a distilled compilation of proven and timeless ideas and best practices for new-age and experienced leaders alike. The hand-picked collection of books-on management, leadership, entrepreneurship, branding and CSR-offer advice from management experts whose knowledge and research has impacted and shaped business and management education"--</subfield>
    <subfield code="c">Provided by publisher.</subfield>
  </datafield>
  <datafield tag="856" ind1=" " ind2=" ">
    <subfield code="u">https://sk.sagepub.com/books/ideate-brainstorm-create</subfield>
    <subfield code="q">https://sk.sagepub.com/books/ideate-brainstorm-create</subfield>
    <subfield code="y">Read SAGE E-Book</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">0</subfield>
    <subfield code="b">ibc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">2</subfield>
    <subfield code="e">epcn</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">EBOOK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">EBOOK</subfield>
    <subfield code="a">MES</subfield>
    <subfield code="b">MES</subfield>
    <subfield code="c">OR</subfield>
    <subfield code="d">2026-06-06</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.4063</subfield>
    <subfield code="r">2026-06-06 14:33:43</subfield>
    <subfield code="u">https://sk.sagepub.com/books/ideate-brainstorm-create</subfield>
    <subfield code="w">2026-06-06</subfield>
    <subfield code="y">EBOOK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">44749</subfield>
    <subfield code="d">44749</subfield>
  </datafield>
</record>
