02164cam a2200385 i 4500 21463213 20260608123259.0 200309s2021 cau b 001 0 eng 2020011949 9781544349107 (paperback) 9781544349022 (epub) 9781544349138 (epub) 9781544349121 (ebook) 21463213 DLC eng rda DLC DLC pcc HD59 .T73 2021 659.201 Travis, Eryn, author. Public relations theory / Eryn Travis, West Chester University, Edward J. Lordan, West Chester University. Los Angeles : SAGE Publications, Inc, [2021] xvi, 214 pages ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 198-207) and index. Integrating theory and practice -- Persuasion theory -- Interpersonal theory -- Organizational theory -- Mass media theory -- Public relations models -- Public relations theory -- Digital/internet theory -- Social media theory -- The future of public relations theory. "Public Relations Theory teaches students the essentials of public relations and persuasion theory in connection with their practical applications. Given that PR is an exceptionally applied area of academic study, students often struggle to appreciate how much of modern public relations practice is informed by and responsive to public relations theory. This new and engaging text will help students bridge the gap between concepts and practice, and learn how an understanding of key models of persuasion can improve their writing and campaigns"-- Provided by publisher. Public relations. Lordan, Edward J., author. https://sk.sagepub.com/books/public-relations-theory Read SAGE E-Book 7 cbc orignew 1 ecip 20 y-gencatlg ddc EBOOK 0 0 ddc 0 0 EBOOK MES MES OR 2026-06-08 27000.00 0 659.201 2026-06-08 12:33:46 https://sk.sagepub.com/books/public-relations-theory 2026-06-08 EBOOK 44777 44777