Travis, Eryn creator author. Lordan, Edward J. author. text bibliography cau 2021 monographic eng

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xvi, 214 pages ; 23 cm "Public Relations Theory teaches students the essentials of public relations and persuasion theory in connection with their practical applications. Given that PR is an exceptionally applied area of academic study, students often struggle to appreciate how much of modern public relations practice is informed by and responsive to public relations theory. This new and engaging text will help students bridge the gap between concepts and practice, and learn how an understanding of key models of persuasion can improve their writing and campaigns"-- Integrating theory and practice -- Persuasion theory -- Interpersonal theory -- Organizational theory -- Mass media theory -- Public relations models -- Public relations theory -- Digital/internet theory -- Social media theory -- The future of public relations theory. Eryn Travis, West Chester University, Edward J. Lordan, West Chester University. Includes bibliographical references (pages 198-207) and index. Public relations HD59 .T73 2021 659.201 9781544349107 2020011949 https://sk.sagepub.com/books/public-relations-theory https://sk.sagepub.com/books/public-relations-theory DLC 200309 20260608123259.0 21463213 eng