Marting, Elizabeth New products, new profits: company experiences in new product planning / Elizabeth Marting - New York [c1964] - 303 p. diagrs. 24 cm. LCCN: 64012772 Subjects--Topical Terms: New products.Industrial management. LC Class. No.: HD69.N4 / A55 Dewey Class. No.: 658.83 / MAR/N