Govindarajan, M <br/><br/>
Modern Marketing Management / 
M Govindarajan 
 - New Delhi:  Narosa Pubs House,  1999. 
 - 350p 
<br/><br/><label>ISBN: </label>8173193169 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOV/M