Davar, Rustom S <br/><br/>
Modern Marketing Management / 
Rustom S Davar 
 - 7th ed. 
 - New Delhi:  UBS Publishers,  1999. 
 - 694p 
<br/><br/><label>ISBN: </label>9788185461311 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAV/M