Bhatia, B S <br/><br/>
Modern Marketing Management / 
B S Bhatia ; G S Batra 
 - Newdelhi:  Deep&Deep Publications,  2001. 
 - 325p 
<br/><br/><label>ISBN: </label>8171009581 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BHA/M