Rajagopal <br/><br/>
Marketing Management Text And Cases / 
Rajagopal 
 - New Delhi:  Vikas Publishing House,  2000. 
 - 303p 
<br/><br/><label>ISBN: </label>8125907734 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAJ/M