Mohan, Manendra <br/><br/>
Advertising Management / 
Manendra Mohan 
 - New Delhi:  Tata McGraw Hill Publishing Company,  2000. 
 - 418p 
<br/><br/><label>ISBN: </label>0074517805 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOH/A