Mamoria, C B <br/><br/>
Marketing Management / 
C B Mamoria ; R K Suri ; Satish Mamoria 
 - 6th ed. 
 - New Delhi:  Kitab Mahal,  2003. 
 - 847p 
<br/><br/><label>ISBN: </label>8122501389 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAM/M