Pillai, R S N <br/><br/>
Modern Marketing Principles And Practices / 
R S N Pillai ; Bagavathi 
 - 2nd ed. 
 - New Delhi:  Sulthan Chand And Company,  2003. 
 - 390p 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL/M